Marine Perot

Creative with graduate degree level training in professional writing. Experienced journalist and copywriter. Skilled reporter with Social Media Management knowledge, extensive writing experience covering news, features, entertainment and human interest stories. Resourceful copywriter and team player with experience writing for print, TV, radio, digital, and more.

Women and buying, an ever-changing story

Customers should not interpret any part of this as financial advice. If you require advice on a new or existing mortgage you should contact your mortgage broker. International Women’s Day reminds me of the bewildering fact that it was only within the past 80 years that women were allowed to purchase a home without the permission or support of a man. In fact, for women, the journey to home ownership has been filled with pitfalls for a long time. It wasn’t until 1870 that married women in the

The Future of Aging: What does it mean for Brand Communications?

We release our first Prosumer Report for 2021 this week, focused on “The Future of Aging” to help us better understand the realities of aging in the 21st century. Each year, Havas Group releases a series of research reports, unpacking trends identified by the real trend-setters ie. prosumers. If you are not familiar with the term “prosumer,” they are those of us who are ahead of trends and influence the brand choices and consumption behaviours of others. What they are doing today is what mainstr